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Winter 2025
Design a complete rebrand of a Seattle local business – Three Girls Bakery
THE DESIGN:
This redesign focuses in on the energy of the Three Girl’s Bakery’s core brand. The three paper dolls in the logo pay homage to the three women who created the shop. The hand cut paper style carries beyond the logo into the icons and doilies used in the extended elements, bringing a homemade, DIY feel that welcomes community. Bright pink and brown colors represent delicious baked treats and a sweet feminine aesthetic. Overall this updated brand seeks to be welcoming, fun, and emphasize the values that are central to the Three Girls Bakery’s brand story