Zoe Kackman
Brand, publication + mixed media designer
Illustration etc!
About Me
Challenge: Design concepts for a temporary physical installation to raise awareness of UW Arts and promote participation.
Timeline: 7 wks
Software: Adobe Illustrator, Photoshop, Figma, Blender
Team: Kayla Sailsbury, Brian Yoo
Our project is designed to educate UW Students about arts events and venues on campus through integrating the Arts Cart into a daily practice – buying coffee!
The Structure: UW Arts Cart pops up at a new art venue one day a week. We offer a discount if the customer follows the Arts Cart Instagram, where we post about upcoming events throughout various UW art venues.
The Arts Cart menu features themed drinks inspired by a few of the venues located around UW campus. The cart features bright purple as its primary color, referencing UW’s brand identity in a new and fresh way.